https://www.youtube.com/watch?v=hur2SadF5mM
Please use this link to view my motion graphic piece.
Final Evaluation
This brief was to create a motion graphic piece to increase the footfall in the town of Dunstable. I created my motion graphic using After Effects and illustrations that I drew using a Wacom Bamboo tablet. I wanted to create a cutesy vintage town to represent the deep history behind Dunstable and how they have moved with the times and contain a variety of well known and visited shops.
I am happy with my final piece and feel that it captures the cutesy design aspect, and the vintage style of popular shops in Dunstable. I followed my detailed storyboard that i created for my planned outcome using Adobe After Effects. I dislike this software and found it quite difficult to use and required tutorials and assistance with creating my final piece. I found that AE did not have a similar UI to the other Adobe products as the creation aspect is completely different. My detailed illustrations were created using Photoshop and reference images that I took around Dunstable, they were then placed into After Effects and given a variety of transitions and movements to tell my storyboard, capturing the heart of Dunstable in a short and sweet motion graphic.
Along with my motion graphic I included the song Bittersweet Symphony - The Verve, I chose this song as it is uplifting and majestic,working with the motion graphic to appeal to the various age groups and overall working to increase the footfall in Dunstable.
I had a cutesy vintage town in mind to represent Dunstable and it's history, I typed cartoon village into Google.co.uk and came across a variety of pieces that inspired my design development process.
Firstly;
http://static9.depositphotos.com/1292719/1189/v/950/depositphotos_11892624-Cartoon-town.jpg
This image displays a variety of pastel coloured, vintage-looking buildings that appeal to all age groups. I took this aspect of design and created hand drawings of buildings within Dunstable that are recognisable to the public as being successful establishments.
Secondly;
http://thumb9.shutterstock.com/display_pic_with_logo/235588/235588,1244631829,2/stock-vector-cartoon-vector-drawing-town-31798564.jpg
This image also uses pastel colours, solid outlines and simple/cutesy illustrations that I adapted into my own design work.
