Motion graphics is a very self explanatory term, they use video footage and/or animation software to create the illusion of motion and often include audio for use in advertising, animation/motion graphics that look real go by the term of photorealism. There are various areas of design within motion graphics, this includes: Film, digital video, moving type, traditional cel, stop-motion animation and 3D elements - these can be used individually or together to create a motion graphics piece. The use of a time frame allows the designer to convey more information than a single image and can take a viewer on a visual journey using a narrative.
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Sally
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Posted by
Sally
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We split the group into two halves, boys covering the questionnaire and asking 20 members of the public a variety of questions whilst girls covering the photography. Below are the results for the questions:
1.What gender are you?
Male = 5
Female = 15
2.What age group do you fit into?
10-20 = 4
21-30 = 7
31-45 = 4
46-59 = 2
60+ = 3
3.Do you live in Bedfordshire?
Yes = 20
No = 0
4.Do you visit Dunstable often?
Not often = 1
Sometimes = 2
Very often = 17
5.Do you live in Dunstable?
Yes = 13
No = 7
6.If you could move away from Dunstable, would you?
Yes = 12
No = 8
7.What brings you to Dunstable?
Studies = 3
Work = 10
Social life = 8
Leisure = 3
8.Do you think Dunstable is a successful town?
No = 11
Satisfactory = 9
Yes = 0
9.What places do you visit within Dunstable?
Quadrant = 14
Supermarket = 12
Retail park = 5
Go bowling = 4
Grove = 4
Other = 3
10.What improvements would you like to see in Dunstable?
Markets = 8
Children's activities = 4
Teen activities = 2
Adult activities = 5
Family activities = 8
Shops = 16
Nightlife = 7
Restaurants = 10
Nature = 5
11.Would you visit Dunstable more often if the suggestions above were readily available?
Yes = 20
No = 0
12.Do you use online shopping more than visiting shops?
Yes = 8
No = 12
13.What advertising techniques would catch your attention?
Leaflets/flyers = 7
Social networks = 9
Email = 2
Posters = 6
Websites = 1
Newspapers = 6
T.V ads = 8
14.Would you respond to a viral advertisement/promotion with regards to improving your local community: Dunstable?
Yes = 16
No = 4
Pie Charts & Graphs
We then took these results and put them into bar graphs and pie charts to express our findings more easily.
Relating to our research we found out that more females tend to visit the shops. This may be because the range of shops (Superdrug, Boots, Next, New Look etc.) target females.
What we found interesting was 35% of the people we asked do not live in Dunstable, yet 95% of people that live in Bedfordshire visit sometimes or very often. This tells us that Dunstable does attract people, but perhaps not enough as it should to make it a successful town based on 45% of people that thought Dunstable was satisfactory and the other 55% saying no, Dunstable is not successful.
One of the most shocking results is that out of the 65% of people that live in Dunstable, a large 60% would move away if they could. Showing that Dunstable is not necessarily a pleasant area and needs drastically improving, not only to improve the footfall but the standard of living too.
14/20 People said that they visit The Quadrant when they go to Dunstable, closely followed by Supermarkets, including a large ASDA Supermarket close to the centre. The retail park, Grove Theatre, Go bowling and the option of other all scored similar, meaning that perhaps these parts of Dunstable don't advertise enough or don't have as much footfall due to being outside the centre.
When we asked "What improvements would you like to see in Dunstable?", we had the obvious answer that 16/20 people who visited Dunstable wanted better/more shops. Though surprisingly, 10/20 wanted Restaurants and cafés, despite Dunstable already having a variety of food establishments including; Costa; Greggs; Wetherspoons; Subway; Mcdonalds; KFC and other independent Restaurants and Cafés.
We had to find out if our motion story has the potential to receive a positive response. 80% of people said they would respond to advertisement, giving us a good chance to increase the footfall within Dunstable. We also asked the people of Dunstable if they use online shopping, this is to see whether we have a chance of getting people that shop online into Dunstable, as a lot of technology has taken over in this age. However, we realised that only 40% of the people we questioned, used online shopping, not only does this allow us to target the 60% of people and get them into Dunstable more often and believe that Dunstable is successful, but if we make our motion graphics powerful and convincing enough, then perhaps the other 40% of people that shop online will be reached by our viral motion graphics and want to come to Dunstable, therefore increasing the footfall.
Second to last we asked exactly "What advertising techniques would catch your attention?" To which 9/20 said that adverts through social media would catch their attention, second then being TV adverts. A viral motion graphic piece can be advertised online and be shared among social networking, it's possible to suggest that this motion graphic could also be advertised on TV through cheaper time rates.
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Sally
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My group and I mutually decided that a questionnaire would be a great way to see what the community of Dunstable think, therefore a great influence to our motion graphic developments with feedback represented through pie charts and/or bar graphs. I believe that we covered most areas and vital information to get a greater understanding of why Dunstable is in decline and why the footfall is so low. The variety of questions
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Sally
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Today in class we got into groups of 5's and analysed the new Don't let Dunstable die brief, this was a a way to get a thorough understanding of the brief and the grading criteria.
We then gave our own opinions on what we think would make the town of Dunstable a better place, still in our groups.
We then read the grading criteria and analysed the text to give us a greater understanding on exactly what additions to include to boost our marks to merit and distinction grades.
This was the first time that we had done a group analysis of the brief and I found this task very insightful and informative. I prefer this to simply reading the brief alone without discussion, I feel that going over the brief and grading criteria like this has outlined the specific tasks in order to complete and achieve merit and distinction grades.
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Sally
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The aim and purpose of this brief is to explore the importance of storytelling using digital technology whilst working for client. This type of medium is often used for advertising and promotion by both commercial and non-profit enterprises, I shall create a motion graphic piece that will captivate the Dunstable community as a whole and make the area more appealing to shopper's thus increasing footfall in the town centre. I shall do this by researching; how and why Dunstable is in decline using a range of sources;motion graphics, how they're created and who uses them; communicating with the public (e.g surveys/questionnaires) to see what they would wish to see in Dunstable, as well as meeting the client to discuss any requirements they may have.