Don't let Dunstable die: Digital Story

Simon Tibbs

Save The Children
http://tibbo.simontibbs.co.uk/Save-The-Children
I find this piece very effective and convincing. This variety of video, images, animation and motion graphics reaches to the viewers asking for empathy. Even the colours used help to convey the message of importance, towards the end of the graphic piece the colour red becomes less of a threat and more of a piece of hope that people will step forward and help. I think it would be beneficial if I take this way of convincing and making the audience feel that they should get involved into my own motion graphic piece, making people feel that they should come to Dunstable by presenting them the positive side to Dunstable.

The London Locals
http://tibbo.simontibbs.co.uk/The-London-Locals
I found that this piece had a similar objective to the brief that I have been given to create a motion graphic piece, getting people into Dunstable to increase the footfall. This motion graphic piece is aimed at children and teens, using a funny and quirky plot to draw the target audience in. The negative parts of the motion graphic are displayed by lack of colour, rain and old themed music. The positive side overwrites this with sunshine, upbeat music and bold colours. This can be used within my motion graphic piece to display a positive vibe about Dunstable.

Paul Bridges

Choccywoccydoodah
http://www.paulbridges.tv/component/k2/item/97-projects-9.html
This short title sequence motion graphic piece for Choccywoccydoodah is quirky and contains some simple and interesting graphics. It follows a kitsch, unique style and some fascinating typography. The red and black colour scheme creates a stylish and sophisticated touch along with the sparkle type effects. From looking at this motion graphic piece, it shows that the colour scheme is important to convey a positive message.

Richard Gladman

Cloud Profiler
http://richardgladman.co.uk/index.php/cloud-profiler/
This motion graphics piece contains some riveting and appealing typography as well as some simple illustrations and beguiling transitions. The piece uses two simple colours, giving off a clean end-result, the music also reflects this by being cheery and upbeat. I really like the typography and the effects applied to it, it's very absorbing an engaging.

Avnet Office 365
http://richardgladman.co.uk/index.php/avnet-office-365/
I found this piece very intelligent and engrossing, there are stimulating effects that engross the audience. This piece shows a variety of imagery and type to convey the message that the world is becoming more dependent on technology and promoting this change. Statistics are also nicely presented in this piece, not using graphs or charts but using imagery and colour to highlight percentages.

Tesco Clubcard Fuel Save Advertisement
I found this advert whilst watching TV, it caught my attention as a successful motion graphic and I decided to look it up online to look at the various effects and visual images that make it appealing to the public/audience.

https://www.youtube.com/watch?v=5nmoa5FdF-M
This is a sweet and short 30 second motion graphic piece that is sweet and cheery, using a variety of bold, attractive colours. It also uses simple detail graphics, creating a child-like touch due to the unnaturally bold coloured subjects, but I like how this comes across as it's playful and captivating. I think the use of simple graphics creates a "less is more" touch and think it would be interesting to see this in my design ideas and developments.